DOS EQUIS:
Dressed Showcase

We were handed a teeny tiny budget and a big ask: get people to know what dressing your beer is.

So, we leaned into fashion and threw a showcase that made media and influencers see beer dressing as a bold, personal style move.

We then took it a step further—doing our own research on how people dress their beers across the country and turned the results into a custom zine.