PFIZER:
School of Science

I was on the team that helped win this new business pitch for Pfizer with our “School of Science” concept. We created an immersive field trip experience at Pfizer’s Hudson Yards HQ, aimed at inspiring kids from underserved NYC communities to see the possibilities of a career in STEM.

We developed end-to-end branding, a series of educational videos, and partnered with influencers to amplify the impact—resulting in over 1K sign-ups (double our goal!), 2.47MM impressions, and 1.95MM video views.