DOS EQUIS:
CFB Tailgate Throwdown
For the 2023 college football season, we worked with Dos Equis to invite fans to submit their dream tailgate ideas for a chance to make it come to life.
After 4K submissions and a live celebrity judging, over 20K Americans voted to pick the winner.
The result was an epic Southern Style Tailgate at ‘Bama that helped put Dos Equis at the heart of college football.
HERO VIDEO
ADDITIONAL VIDEO ASSETS
Creative: Craig Elimeliah (CCO), Sydney Olstad (ACD, Copy), Kelsey Shalvoy (ACD, Art), John Linitz (Senior Art)
Producer: Christian Colasuonno
Production Company: Transistor
Director: Aaron Baumle