BAI:
Sydney Sweeney x Raspberry Lemon Lime

Shortlisted: Digiday Award
Best Product Launch Campaign

For our second year with Bai’s brand ambassador, Sydney Sweeney, we wanted to create a deeper, more personal connection with her fans in order to stand out from her many brand deals.

After talking with her, we were inspired by her childhood memories of raspberry picking in the Pacific Northwest.

So, we created Bai’s new Raspberry Lemon Lime flavor and launched it by creating an immersive Raspberry Lemon Lime Grove right in the middle of NYC, giving fans a chance to taste Sydney’s world.

Results: 3.4 billion impressions and over 500% above placement goals.