Thanks for stopping by! I’m Sydney, aka Syd.
I’ve been writing since I could hold a pencil (proof of my unhinged short stories available upon request).
Growing up in the suburban Midwest, I became an expert at entertaining myself and making my surroundings feel as big as my imagination would allow, which earned me the title of “rebellious youngest child” at an early age.
At 21, I moved to NYC with one suitcase, a struggling bank account, and no friends, with the hope of learning from who I considered the most creative people in the world. I quickly networked my way into some of the industry’s most respected agencies, including McCann. Some call it brave; I call it being a Gemini.
Now based in Denver, I find my creative reset in the mountains, snowboarding and hiking with my dog, Stevie.
I’m a natural empath and believe that my strength as a creative lies in feeling briefs on a deeply human level—understanding what people care about and turning it into work that makes them feel something real.
I especially love poetry, interviewing people, scriptwriting, campaign concepting, and not shying away from showing up to the most serious meetings with an offbeat idea.
Clients (Past & Current):
Healthcare & Pharma:
Pacira — Exparel (Pain Management)
Bausch + Lomb — Miebo (Dry Eye Disease)
Medtronic — Pelvic Health (Overactive Bladder)
Merck — Enlicitide (Cardio & Cholesterol)
SMPA — Gemtesa (Overactive Bladder)
Acadia Pharmaceuticals — (Unbranded Parkinson’s)
Johnson & Johnson — (Breast Cancer & Vision)
Pfizer — School of Science (Children’s STEM)
Tulane University (Corporate Rebrand)
Bayer — Aspirin (Cardio), One A Day (Multivitamins)
Albireo — Bylvay (Children’s Rare Liver Disease)
Astrazeneca — Breztri (COPD)
Eli Lily — Reyvow (Migrane)
Novartis — Entresto (Cardio) & Taf + Mek (Oncology)
Alkermes — Aristada (Severe Mental Illness)
Sage Therapeutics — Zulresso (PPD)
Food & Beverage:
Heineken — Dos Equis Beer
PIM Brands — Sour Jacks Candy
Keurig Dr Pepper — Snapple, Bai, Core (Juice and Water)
Woodbridge Wines
Beauty and Aesthetics:
Galderma — Cetaphil (Skincare)
Allergan Aesthetics — Treni (Baby Botox)
Johnson & Johnson — Mentor (Breast Implants)
Revelle Aesthetics — Aveli (Cellulite Treatment)