Snapple:
Solar Speakeasy
With Snapple’s new Sun flavor launching alongside the 2024 solar eclipse, my team and I came up with a fun way to tie it all together. The idea: tapping into this cultural event with an eclipse-themed Snapple speakeasy in NYC, using live streams and AI to make the moment all about Snapple.
Though schedules kept me from executing this to finish, but it was the perfect cosmic kickoff for the new flavor and had incredible coverage including ~500 consumer attendance and exceeding placement and impression goals by over 680%.
Creative: Dan West (CD), Kelsey Shalvoy (ACD, Art), John Linitz (ACD, Art), Tyisha Kellman (AD), Apple Xenos (ACD, Copy), Sydney Olstad (ACD, Copy)