SOUR JACKS:
It’s the Way of the Wedge
This project was one of those rare moments where we got to execute new business creative exactly how we pitched it.
The ask was simply to tap into Gen Z culture authentically, and that’s how "The Way of the Wedge" was born… a little odd and defiantly individual.
Creative: Dan West (CD), Sydney Olstad (ACD, Copy), Kelsey Shalvoy (ACD, Art), Samantha Karasinski (AD)
Producer: Alyson Shumeyko
Production Company: Slmbr Prty
Director: Abby Horton