EXPAREL:
Express Your Recovery

Won Digital Campaign: Non-Social Media at
Fierce Pharma Awards 2025

EXPAREL is a novel pain relief option for surgical patients that provides long-lasting, non-opioid pain relief for up to 72 hours post-surgery. Sounds great, right? The problem was no one knew this even existed, let alone that they needed to ask for it BEFORE surgery.

So, for the brand's first DTC-campaign, we we’re tasked with empowering patients to ask about their pain management options before surgery, helping them see the value in speaking up during consultations.